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  3. Post-COVID 19 Kit: A Guide to Reboot Fitness Business for Gym Owners

Post-COVID 19 Kit: A Guide to Reboot Fitness Business for Gym Owners

Date Posted:14 May 2020 

A Guide to Reboot Fitness Business for Gym Owners

This post is for gym owners looking for guides and resources to help reopen and manage their fitness business in the wake of the Coronavirus pandemic.

The economic toll the Coronavirus pandemic has caused is unimaginable. It has forced people to stay home for nearly two months with the government banning the usual activities we enjoy; else the virus becomes widespread. The COVID-19 lockdown has disrupted gym members’ workout routines and most importantly it has left the fitness business no choice but to temporarily close their doors.

Restarting and reopening the gym business will be a huge challenge to gym owners. The recovery would most likely be volatile as the government develops adaptive strategies that will not risk public health and potentially cause a second wave or subsequent lockdowns.

Despite the uncertainty, as business owners advocating health and fitness, it is best to be prepared as you charge ahead when the time comes to reopen. You’ll need to begin planning for the new normal as you make updates, adjust processes, and most importantly re-engage customers.

There’s a lot of things to do — but we are here to guide you through it step by step as you open your doors for this new phase.

 

What You Need to Do Now:

 

  • Review Pricing and Launch Promotions

We don’t know exactly when you’ll be able to reopen your business but as the government has started to ease restrictions, now is the perfect time to review and update your pricing.

It would also be a great opportunity to create reopening promotions to encourage previous clients to come back while attracting new clients to try signing up for a gym membership for the first time.

 

  • Create a Membership Plan for Virtual Gym Classes

If you have unexpectedly gone digital offering virtual gym classes because of the pandemic and you think there is a good opportunity to continually earn a profit, then the best thing to do is come up with a thorough plan for memberships via video offerings or live-stream 1-on-1 sessions.

In most cases, some gym members might not be comfortable to go out until the pandemic is officially declared to be a hundred percent over.  There would still be a number of gym members who would prefer to workout in the safety of their homes.

 

  • Revisit and Update Your Sales Process

The most challenging part of reopening a gym business is re-engaging previous members to continue with their membership. Like every business, every touchpoint in the sales process is important for successfully sealing a deal with a paying gym member.

When you have members that seem to enjoy working out in your gym, how will you get them to renew and stick around amid safety concerns? This is a question that many gym owners are faced today. Make sure you are able to answer this and other similar scenarios while updating your sales manuals and scripts.

 

  • Update Staff Policy and Manuals

While preparing for the grand reopening, make time to update employee policies especially to address concerns related to cleaning procedures and developing a safe environment for everyone.

It is also your responsibility to ensure that your staff have received a test for COVID-19 so they are clear to return. You should also include a policy or system for checking in staff health regularly to assess for any signs or symptoms.

 

  • Take Inventory and Restock Supplies

Although taking inventory is time-consuming work, it is necessary if you want to ensure that your numbers are right when you reopen. Take stock on gym equipment and any existing fitness products you sell such as branded swag with a motivational message or food/drinks. Restock supplies when necessary to help you get back with confidence.

Most importantly, make sure to stock up on cleaning supplies and protective materials such as face masks and gloves for your staff and gym members.

 

  • Deep Clean and Modify Space

While preparing for the relaunch, use this time to clean and make changes to your space. Get rid of the dust, clean dirty equipment, or paint those chipped walls. Make it look appealing and brand new for your customers.

Organise the gym space to enforce social distancing. Put markers to ensure there is adequate distance between each member especially for group classes. In general gym area with weights and machines, make sure to put markers down so gym members stay a safe distance away from each other. Consider creating personal workout stations at six feet apart.

 

What You Need to Do Two Weeks Before Reopening:

 

  • Update Your Online Properties

Two weeks before reopening, ensure that you are able to communicate clearly about your relaunch. This includes updating your website, social pages, and other online profiles.

Be sure to take down messages anywhere in the website that mentions about the closure and replace it with the announcement of your reopening date and other related details. Highlight promotions such as welcome-back discounts to existing members and introductory specials to new ones.

Make necessary changes especially with regards to schedules and pricing. Also, provide information on how you will keep them safe inside your gym in your FAQ section.

Do the same with your social pages (Facebook and Instagram) by scheduling posts with important announcements, reminders, new schedule and promotions. It is also better to run some sponsored ads so you can reach a wider audience.

 

  • Decide on Staffing

Gyms need to figure out what staff is essential for the initial phase of reopening. Perhaps you were forced to lay off some employees during the temporary closure. If they have yet to find other job opportunities, reengage their services and make sure they confirm their availability to work in time for the reopening. This will save you a lot of time training new staff from the beginning.

For coaches and gym instructors, make sure you are able to determine in what capacity they will continue working with you. Will they be working with a class in the gym or will they be more comfortable with live-stream or virtual classes?

 

What You Need to Do One Week Before Reopening:

 

  • Call for a Staff Meeting

It is important to reconnect with your staff soon before the reopening to brief them on new policies. Make sure you go over changes such as scheduling, pricing, the revised staff manual, cleaning procedures and how to maintain a safe environment following social distancing.

Gym owners should set realistic expectations during the staff meeting and share information liberally regarding the status of the business. Sales and profits may lag compared to pre-pandemic projections, and the faster the workforce can go back to productivity (e.g. preparing welcome-back promotions and specials etc.), the faster the business can fully recover.

 

  • Send an Email Newsletter

Most clients will need extra motivation to pick up their old routines. Plan and schedule to send a sequence of email newsletters. Give your clients something to convince them to get back to the gym. The emails should include the following details:

  1. The date of your reopening

  2. The new schedule

  3. Pricing updates

  4. Welcome-back promotions

  5. New products you’re selling

  6. Referral system

The rest of the emails leading to the day of the reopening can include information on how you’ll keep gym members safe and other persuasive marketing messages that will encourage them to jump back in where they left off.

 

  • Review Check-in Process

Part of the preparation is having a check-in process or checklist on hand that your staff can follow. The check-in process will focus to eliminate crowding and unnecessary physical contact. You may want to communicate with your existing clients to prebook a class or a visit to the gym to limit the number of people and encourage distancing. Walk-ins should be discouraged.

Prebooking will also allow for a contact-free payment process which will protect both your staff and your clients.

 

What You Need to Do A Day Before Reopening:

 

Finally, tomorrow is the big day! There is not much to do but recheck to see if everything is in order and if there are last-minute to-dos before you welcome your clients back into your gym.

Here are a few reminders to help you:

  • Review the details of the email that is scheduled to send on the day of the reopening. Just in case you might have missed something.

  • Post on social media to remind them of the reopening. Make sure to include details such as time, schedules, pricing and promos.

  • Recheck gym equipment inventory and restock if necessary.

  • Clean your space again to make sure every equipment is sanitised and organised. Do not forget signages to help remind gym members to keep the space clean and follow social distancing.

 

Reopening Day:

 

Your first day back is a great opportunity to show your appreciation to the clients who came and showed their support. Be sure to be present on this grand day to welcome gym members back. This small gesture will mean a lot to both your clients and your staff.

Need help with restocking your gym? Morgan Sports is your one-stop re-fit out shop for everything your gym business needs. We offer affordable sporting equipment and gym supplies that are in stock and ready to be shipped in time for your reopening. Contact Morgan Sports today!

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Comments (1)

Alan Pond

By: Alan Pond on 16 May 2020
Good article. But we open on Monday in WA. So much to do. So little time. Good luck everyone.

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The term ‘Morgan Sports’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is 106c Industrial Road, Oak Flats, 2529, NSW AUSTRALIA. Our ABN is 71 135 375 816. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of Australia.

Privacy Policy

This privacy policy sets out how we uses and protects any information that you give us when you use this website.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.